Why I Don’t Get The New Strobing Trend | The Cupid Bow

You’ve probably heard about it right? This new makeup trend called “strobing”. I use the term “new” lightly… Because it’s not actually new at all. I’ll get on to that in a minute. So strobing is being described as the new contouring, where you apply illuminator to the areas on your face where the light naturally hits i.e. the forehead, cheekbones, cupid’s bow, nose and chin. It’s supposed to sculpt your face without the need to contour, which lots of people find difficult. However, and this is what I really don’t get and have been scratching my head about since I first heard about it… Isn’t it just highlighting?


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Yes. It is. Normally highlighting and contouring go hand in hand. Whilst highlighting brings features forward and draws attention to them, contouring mimics the natural shadows in your face and sculpts it. But it seems that everyone has ditched the latter technique and opted to go forward with this new “beauty craze”. Which again, is just highlighting. Adding illuminators to your face? Highlighting. Bringing your features forward to draw attention to those parts only? Highlighting girl. Creating a dewy, fresh, girl-next-door complexion? High. Lighting. So why is it being promoted and thrown around as if it’s this new technique that someone just thought up like it’s a beauty revelation? I just don’t get it. Highlighting (and contouring for that matter!) has been a makeup artist’s technique for years. And sorry, but it doesn’t sculpt the face at all. To sculpt the face you have to disguise the features, not bring them forward (i.e. contouring…. soz). I don’t know who thought this up, but it’s a massive PR stunt in my eyes. I can literally hear fellow makeup artists across the land screaming in frustration. Well I can’t. I haven’t got supersonic hearing. But I’m imagining. And they’re probably laughing at the foolishness actually.

So don’t be bought in. And don’t buy into the fact that beauty companies want you to go out and buy a load of new highlighters because the ones you normally use are for highlighting and strobing is “completely new and different”. Like that pair of black and white polka dot socks I bought 8 years ago. I’m gunna go have a cold shower… Getting a bit heated over here!

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  1. July 2, 2015 / 7:52 pm

    Finally, I’m not the only one! 😀

  2. July 2, 2015 / 9:42 pm

    I can’t believe that they are calling this a new technique. I have been doing it for ages now, a lot of people have been. They just want something to promote products with. Just like contouring, its another marketing technique.

  3. July 2, 2015 / 9:52 pm

    This really made me smile! I thought the exact same thing, it just seems like highlighting but really overdone, the sort of thing that looks amazing in photos, not so good in real life! My favourite thing for a natural looking highlight is actually just some Vaseline. Brings a beautiful dewy glow, really youthful looking and a lot more natural than most of the shimmery highlighters, although I like them too at times. Xx

    Sarah | http://www.seriouslyshallow.co.uk

  4. July 2, 2015 / 11:11 pm

    I was really excited about strobing, thinking it WAS something new… but alas it is just highlighting. I love highlighting but…. Hm.

  5. July 2, 2015 / 11:20 pm

    I agree that there needs to be contrast to create definition otherwise people are just making their faces look oddly pearlised.

  6. Ebony
    July 6, 2015 / 7:34 pm

    There’s nothing new about this at all. A little blush and a LITTLE highlighting powder or cream is perfect. Hopefully these ladies don’t start going overboard with it the way they tend to do with the contouring.

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