5 Beauty Trends I Don’t Want To See In 2016 | The Cupid Bow

2015 was yet another successful and fruitful year for the beauty industry. It was the year we all went a bit batty over Kylie Jenner and her lips, everyone seemed to nail the winged eyeliner once and for all and metallic lipstick almost, thank the Lord ALMOST, had a moment. The interest in beauty bloggers, vloggers and instagrammers are at an all time high, and it’s great that we can all revel in this beautiful art together. For me, makeup is all about enhancing your natural beauty and at the risk of bursting into a verse of Xtina, we are exactly that – beautiful. Which is exactly why I wasn’t too fond of some of the beauty trends that were thrust into the spotlight in 2015, reasons for I will give individually. Let’s leave the penis nose in 2015 shall we? Please?


1. Clown Contouring

 I mean I can’t quite look at without laughing. And I’m guessing that’s the intended reaction right as clowns are meant to be funny? If so, bravo as you have fully succeeded! I’m all for having fun with makeup, and understand people have stated this was intended as a joke, but some people (particularly those of a younger age) religiously follow whatever the Internet churns out in a bid to be as beautiful as possible. What does this teach them? You need this amount of makeup in order to be beautiful? Not to mention it doesn’t actually look very nice in real life and takes an awful amount of technique in order to blend everything flawlessly. A bit of subtle contouring and a bit of blusher is far more attractive and, let’s be honest, practical. Who actually has the time for this? Read my full view on it here.

2. Baking/Cooking


Another trend that seems to have been very popular in 2015 was that of ‘baking’ or otherwise known ‘cooking’ your makeup. Baking has been around for many years, and was a technique used by drag queens to illuminate areas of their skin under harsh stage lighting. It involves applying a thick layer of yellow-toned powder underneath your eyes, on your chin, underneath your cheekbones and leaving it to ‘bake’ on your skin whilst you do the rest of your makeup. Again, this was used by DRAG QUEEN. Hence intentional, very heavy makeup that although was very striking, was not what one would call ‘everyday makeup’. Having tried this myself, my skin felt like it could not breathe, was uncomfortable and tight under the amount of powder used, and to be quite honest, doesn’t look very nice in real life. Best left for the ones living under the bright lights.

3. Scouse Brows


It is actually OK to show some hair in your eyebrows. Because, you know, they are hairy? I’ll admit I like a power brow, but not the Instabrows that are drawn on and filled in within an inch of their life and to be quite honest, just look a little bit scary. Eyebrowsare so important to our face shaping, they literally frame the face and have the ability to completely transform it. But they shouldn’t be so dramatic that they stand out completely from the rest of the features. They should compliment them. Eyebrows should look like eyebrows. Not like this. These are rubbish. Stop doing it. Thanks.

image4. Strobing

…or we could just call it highlighting? Which is actually what it is? This one particularly riled me when it was “born”. Although it wasn’t born at all, just given a new name in order to make us a think it was a whole new beauty revelation. Strobing is just highlighting. What we’ve all been doing all along but illuminating cheekbones, down the nose, Cupid’s bow and chin. I couldn’t help but feel it was just a gimmick to trick everyone into going out and buying new highlighters which were particularly designed for ‘strobing’. I wrote a whole post on it here. I got quite deep with it. Should probably just let it go now… (But only if you will…)


5. Extreme Contouring

And finally, here we have it, the penis nose. I’m sure I can speak on behalf of all makeup artists when I say this is the one beauty trend that has to die the most. Bobby Brown is a well-known hater of trend, and to be honest every other MUA I have worked with or spoken to regarding this. Again, another technique initially introduced and used by drag artists (no, not Kim Kardashian I’m afraid) this is not intended for everyday wear and was designed for use under harsh lighting e.g. stage lighting or photoshoots. It’s an exceptional amount of makeup to be wearing and will quite literally suffocate your skin. I’m all for a bit of subtle shading and highlighting to sculpt the face, but you can achieve the same effect with a very minimal amount of makeup and clever blending. Please stop completely masking yourself. It’s so bad for you skin, again looks nasty in person and you will be spending hellllaaaaa money on products!

So there are my 5 beauty trends I don’t want to see in 2016. What do you want to see laid to rest this year? Or even resurrected? Leave me a comment below!







  1. Jessie
    January 11, 2016 / 12:33 am

    I’m definitely over the scouse brow! A natural brow is the way forward for me, though my brows are practically non existent without any product haha xx

    Jessie | allthingsbeautiful-x

  2. Jessie
    January 11, 2016 / 12:33 am

    I’m definitely over the scouse brow! A natural brow is the way forward for me, though my brows are practically non existent without any product haha xx

    Jessie | allthingsbeautiful-x

  3. Jasmine Taylor-Moran
    January 15, 2016 / 12:09 pm

    I’m so over all of the above! It’s when you see 12 and 13 year olds doing it, you just have to think “really?!” To be fair though, I wish i could master any of those trends to look anywhere half decent!

    Great post


  4. Curvy CEO
    January 16, 2016 / 1:58 am

    I am still addicted to the contouring and “strobing” (although I agree that it’s just highlighting…guess I was in style before I even knew it!). Once I mastered these techniques, I’m telling you, the number of compliments I received on my makeup multiplied exponentially…I feel like it’s a “part” of me now. I gave baking/cooking a try but I just didn’t have enough time to really master it…just as well. As you mention above, it’s a technique used by drag queens. (Incidentally, have you ever seen a drag queen mid-prep? It’s quite a sight to behold!) Love your blog!

  5. Heidi B
    January 24, 2016 / 9:06 pm

    Hi Carly, i am so with you on all of these bar highlighting. I am in the middle of writing a post about how much I hate strong eyebrows and contouring. I do like highlighting, its great for the glory more natural look, especially if you have dryer/older skin and want a fresh look. Fab post
    Heidi x

  6. Rachel
    January 24, 2016 / 9:28 pm

    Im with you on all of those, clown contouring I really just don’t get at all, I think have an issue with anything that has the word contouring in it x

  7. Katie
    January 24, 2016 / 11:53 pm

    I hated the clown contouring! But it was the Kylie Jenner lip thing that made me cringe, seeing all the exploding lips on my newsfeed made me gag. Great post!

    Katie | http://www.blushingbubbles.co.uk

  8. Carly Ratcliffe
    January 25, 2016 / 10:08 pm

    Love highlighting, just not the term ‘strobing’! 🙂 thank you for reading x

  9. Anonymous
    October 12, 2016 / 8:45 pm

    Carly did you really attend AOFM and did you like it? Do you actually use what you learned?

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